What were ASP Culture & ASP Apparel?

ASP Apparel was a custom-made clothing business created by Ashley S. Palmer (aka ASP / Ash Palmer) at the beginning of 2009 in England, drawing upon experience as a professional graphic designer in the embroidery and screen print industry from the age of 18.

In his twenties, Ash combined these skills with a fusion of Faustian fascinations including Satanism and Black Metal, pan-European Paganism and Neofolk, Philosophy and Scepticism, and Science and Futurism. This unique synthesis was initially cultivated via apparel, but rapidly expanded into an array of arts, crafts, and media which became known as ASP Culture.

In just over a decade of operation, a wide range of bespoke items were designed and created in-house, and dispatched to over 50 countries worldwide. Notable creative collaborations included official merchandise for the Church of Satan, Underworld Amusements, and bands in the Metal, Industrial, and Neofolk music genres.

What happened to the shop & website?

The majority of designs at ASP Culture incorporated symbols associated with Satanism and Heathenry, and as many of these — particularly those derived from runic alphabets — became increasingly linked to "political hate groups", ASP Culture was unjustly targeted for deplatforming by neo-Christian iconoclasts and Satanic anarchist activists from 2017-2020 resulting in social media censorship, communication issues, and eventually the entire online shop being deleted and removed in the summer of 2020 with the following message from the host:

"We have determined that your account is in violation of the Hateful Content category of the Acceptable Use Policy due to the content on your shop, including for example the following: 'Valknut Printed T-shirt'..."

Due to a combination of this, the outbreak of COVID-19, and a maturation of Ash Palmer's aesthetic and philosophical perspectives, ASP Apparel & ASP Culture were permanently discontinued in 2020.

What Now?

Ash Palmer became a father in 2016 and withdrew from the chaotic cacophony of social media in 2017 to spend time focussing on family and productive offline pursuits.

As a lifelong Nietzschean atheist with a penchant for the Ancient World, he revisited and discovered integral works during this time, and through deep study and philosophical refinement, his current worldview is no longer unwittingly tainted by pseudohistorical occultism and Judeo-Christian concepts. [1]

In recent years he has found inspiration in a positive, science-based, futuristic revitalisation of authentic pre-Christian, Indo-European mythologems and gods as inspirational archetypes — shining examples being the Greco-Roman triad of Jupiter, Mars, and Apollo.

For news of Ash Palmer's future projects, see AshPalmer.com


  1. To clarify the prior unwitting connection to "pseudohistorical occultism and Judeo-Christian concepts", below are examples:

  • Due to the unfortunate prevalence of pseudohistorical definitions of symbols provided by prominent figures in the Satanism/Heathenry/neo-Pagan milieu, ASP Culture made use of alleged "pre-Christian pagan" symbols such as the 'Black Sun' and 'Armanen' runes, unaware that the ancient associations and meanings ascribed to them — as with many Satanic/Heathen/neo-Pagan symbols — were mystical inventions by 19-20th century occultists such as 'Guido von List'.

  • 'Heathen' and 'Pagan' — from classical Latin pāgānus "rural", "rustic" — are derogatory terms first used in the 4th century by Judeo-Christians for non-Judeo-Christians.

  • 'Satan' from Hebrew term śāṭān (Hebrew: שטן) meaning "accuser"/"adversary" and the verbs "to obstruct/'to oppose". Throughout Judeo-Christian mythology 'Satan' is most commonly characterised as a supernatural entity responsible for "evil" and is synonymous with 'the devil' .

  • The 'Sigil of Baphomet' — the goat head pentagram symbol of Satanism — is taken from artwork published in 1897 by Stanislas de Guaita of the 'Rosicrucian Order' (Judeo-Christian occultism), and features the Hebrew letters — לויתן — referencing Leviathan, the chaotic sea monster in the Hebrew Bible.

  • The 'Enochian Keys' used in Satanic Ritual are based upon the Judeo-Christian "occult language" known as the 'First Language of God-Christ' or 'The Language of Angels' linked to 16th Century occultist, John Dee.